House of Makeup offers Makeup that lives up to its name - You don't have to make any more compromises because you can have it all: Safety. Exceptional performance. Karma. Their makeup is both safe now and in the future. They eliminate over 1300 potentially harmful chemicals, not only parabens. They want to provide Indian customers with clean, high-performance makeup that isn't too expensive. They only have one definition of "clean": no toxic components. 'Clean' does not always imply 'organic' or 'natural,' because not all chemicals are harmful, and not all natural goods are equally safe. They combine the greatest and safest aspects of both worlds, so you don't have to second-guess whether or not to use their products. All their products are Toxin-free, Cruelty-free & Organic.