SPFLUV | EXTRA 5% off on all sunscreens
SUNKISS5 | FLAT 5% off on orders above ₹999+
KLOVE | EXTRA 5% off on all K-beauty orders above ₹999+
SUMVIBE10 | FLAT 10% off on orders above ₹1,999+
FIT200 | EXTRA ₹200 off on protein & supplements orders above ₹1,899+
Delivery
- UseITSHOT & Get 10% off on orders above 3999.
- UseSPFLUV & Get flat 5% off orders above 999 on sunscreens.
- UseKLOVE & Get flat 5% off orders above 999 on K-beauty.
- Use1004LUV & Get flat 15% off on SKIN1004.
- UseFEST20 & Get flat 20% off orders above 3999 on sunscreens.
Details
Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and boost the natural glow of your skin. Thoughtfully formulated for efficacy, safety and all-round results, this serum contains Ethyl Ascorbic Acid (EAA, 15% active) – a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing.When Plum says 15%, they mean 15% - because they have added 17.5% of EAA, which contains 86% active Vitamin C by weight.
In their consumer study they found - 83% users saw enhanced skin glow & 32% reduction in dark spots. This supercharged Vitamin C face serum is all skin type friendly and can be used at day or night.











Featured Ingredient

Score key
Low hazard
Moderate hazard
High hazard
Data score key
Ascorbic acid (Vitamin C) is a naturally occurring antioxidant.
Features
I’m from distinguishes itself from other beauty labels with its philosophy of transparency, finest skincare ingredients, and innovative effective formula. Each product proudly lists all its ingredients, as well as the origin of its primary ingredient, and the name of the farm where it was harvested. Take a look at the brand’s popular skincare products made from ingredients: Rice, Fig, Mugwort, Honey, and Ginseng.
- All Skin Types
- Japanese Mandarin
- Kakadu Plum
- Vitamin C
- Aqua, Ethyl Ascorbic Acid, Propanediol, Betaine, Isodecyl Neopentanoate, Ethoxy Diglycol, Sodium Citrate, Citric Acid, Citrus Reticulata (Mandarin) Peel Extract, Terminalia Ferdinandiana (Kakadu...Read more
- Hyperpigmentation
- Spots
- Wrinkles & Fine Lines
Additional Information
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With a promise to deliver clean natural and good products Plum is India s first 100% vegan brand and India s first online-only beauty brand that offers skincare suitable for all skin types Exclusive Offer
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