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Shop Authentic Korean Beauty Products with AI-Powered Recommendations

  • Sunscreens - Save up to 50%

    Sunscreens

  • Cleansers - Save up to 50%

    Cleansers

  • TonersSave up to 70%

    Toners

  • SerumsSave up to 50%

    Serums

  • MoisturisersSave up to 45%

    Moisturisers

  • Makeup Up to 60% off

    Makeup

  • ToolsUp to 75% off

    Tools

New k-beauty arrivals

EXPLORE OUR STORES

  • Outlet - store

    Outlet store

  • kbeauty - store

    K beauty

  • sunscreen101 - store

    Sunscreen

  • makeup-marvel - store

    Makeup

  • derma-store - store

    Derma

  • wellness-store-en - store

    Wellness

  • its-a-hair-affair - store

    Hair

  • mens-skincare-store - store

    Men's skincare

Skin Prep for the Festive Season

  • VT Cosmetics - new arrivals

    VT Cosmetics

  • COSRX - new arrivals

    COSRX

  • Eqqualberry - new arrivals

    Eqqualberry

  • Arencia - new arrivals

    Arencia

  • APLB - new arrivals

    APLB

  • im-from - new arrivals

    I'm From

#FOUNDITFIRST

Discover global ingredients of the future

First time in India

EXPLORE GLOBAL BEAUTY

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    Japanese beauty

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    Global haircare

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    Global luxury fragrances

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    USFDA approved

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    European beauty

Korean Glass Hair

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Butter Skin Era

Soft glow, heavy hydration

Seoul’s Festive Skin Edit

Frankly - seoul sale

Frankly

Flat 35% off
Round Lab - seoul sale

Round Lab

Up to 30% off
Beauty of Joseon - seoul sale

Beauty of Joseon

Flat 25% off
Biore - seoul sale

Biore

Flat 20% off
Torriden - seoul sale

Torriden

Up to 37% off

Mega Beauty Drops

Save 10%
Mega Beauty Drops

HOMEGROWN HEROES

SHOP BY CONCERNS

  • Dullness concern

    Dullness

  • Barrier-damage concern

    Barrier damage

  • Dryness concern

    Dehydration

  • OilSkin concern

    Oiliness

  • Aging concern

    Aging

Picked for the Festivities

SHOP & DISCOVER

Watch PDRN in action

Festive Dew, Delivered

  • Ample:N sale

    Ample:N

    Up to 30% off
  • Ssunsu sale

    Ssunsu

    Up to 54% off
  • Biodance sale

    Biodance

    Up to 30% off
  • Coxir sale

    Coxir

    Up to 45% off
  • Dr. Ceuracle sale

    Dr. Ceuracle

    Flat 15% off

Frizz-Free Festivities

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    Olaplex

    Flat 22% off
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    OUAI

    Flat 20% off
  • Airy protection

    Bioart

    Up to 25% off
  •  Derma daily protection

    Seapuri

    Flat 35% off
  •  Medicube

    Elizavecca

    Flat 30% off
  •  Medicube

    Cotril

    Flat 10% off

Personalised beauty picks for you

  • Hair oils on half price

    Hair oils

    Up to 70% off
  • Perfumes on half price

    Perfumes

    Up to 50% off
  • Lip balms on half price

    Lip balms

    Up to 50% off
  • Bodywash on half price

    Bodywash

    Up to 50% off
  • Eye creams on half price

    Eye creams

    Up to 38% off
  • Night creams on half price

    Night creams

    Up to 82% off
  • Hand creams on half price

    Hand creams

    Up to 29% off

GOOD HAIR DAYS ARE BACK

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    Dyson

    The Ultimate Hair Upgrade
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    Vega

    Ready for Every Plan
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    Protouch

    Bring Home the Salon

Humidity Heroes

Lightweight moisturizers

Anti-Frizz hair care

Pore care

Ingredients of the Season

  • Vitamin C - ingredient

    Vitamin C

  • Niacinamide - ingredient

    Niacinamide

  • Collagen - ingredient

    Collagen

  • Tea tree - ingredient

    Tea Tree

  • Hyaluronic acid - ingredient

    Hyaluronic Acid

  • Salicylic acid - ingredient

    Salicylic Acid

  • Retinol - ingredient

    Retinol

  • Propolis - ingredient

    Propolis

Brands Worth Celebrating

Party Ready Plump

TRIED AND TESTED BY KINDCREW

K-Beauty Picks for Your Festive Routine

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    8 best K-beauty essences

    For glass skin
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    6 dewy sunscreens

    For everyday glow
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    6 best niacinamide serums

    For dark spots

Join our games nights LIVE

ViralOrValid - live
TIE - live
GamesNight - live
BoxOffice - live
TextureTest - live

Try & Buy In-Store at

Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad

Honest Reviews

We promise!

  • star star star star star

    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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