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The crew behind your FYP‑famous routines

Meet the kindcrew — the team bringing the best of global beauty and wellness to your shelves, and all the behind-the-scenes madness that comes with it.

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THE ORIGIN STORY

Welcome to kindlife - a place that makes self-care easy, joyful and accessible every day, where global beauty is effortless to discover, trends find you first and a passionate community helps shape what’s next. But before we get into that, have you been kind to yourself today?

THE DREAMERS, THE BUILDERS AND THE BELIEVERS

Radhika Ghai profile

Radhika Ghai

Founder & CEO

Serial tester, zero fluff

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Vidit Jain profile

Vidit Jain

Co-Founder & COO

Fitness pro, wellness covered

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Manasa Garemella profile

Manasa Garemella

Co-Founder & CCO

Chronically online trend decoder

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THE KIND‑CREW

We take beauty very, very seriously

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Welcome to the kindlife crib

When your office has better skincare than your home.

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Kindcrew wishes Merry christmas

Wrapping up the year with giggles, grateful hearts and glass skin?

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Kindlife turns 4

Kinder4U sale live ?

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Kindcrew’s current obsession

Addicted to neaf neaf babies?

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Skincare while travelling

Get your hands on neaf neaf faves

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To be honest Ep 16

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Brotox Ep 1

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Episode 15: To be honest

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Brotox Ep 2

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TBH: Black Friday Special

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BROTOX Ep. 3

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  • Delhi NCR, India

  • KRSeoul connected

JOIN THE CREW

Love building for Gen Z? Want to make beauty discovery feel less overwhelming and more fun? We're looking for creators, marketers, and builders who get it.

We’re always on the lookout for incredible talent.

Slide into our DMs, tell us an interesting anecdote or go old-school and email us.

We’re all ears - tell us your story!

Currently hiring for:

  • Merchandising Executive
  • Management Trainee
  • Category Manager

  • Creator collab

    Pitch your UGC, micro‑series, or content ideas

    Pitch your idea

  • Open roles

    Join our team in marketing, operations, or product

    Apply now

  • Internships

    Short time committemnent, long term impact

    Apply now

IN THE NEWS

Spotted, reviewed and loved

  • "South Korean brands are making waves into India via IVs, investments in..."

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  • "E-commerce, Tier-2 d shift push India's Korean beauty wave..."

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  • "Kindlife expands portfolio with exclusive launch of ARKS fragrance..."

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  • "The best K-beauty products you can shop online in India"

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  • "Korean beauty products are taking over Indian skincare routines"

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  • "Everything you need to know about the K-beauty trend"

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DM us your skincare questions — we reply to everyone!