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Details
A powerful serum to effectively diminish the appearance of Melasma, PIE, PIH, and hyperpigmentation. With the power of 3% Tranexamic Acid and 1% Hydroxyphenoxy Propionic Acid which inhibits melanin transfer with great efficacy and prevents UVB damage3% Tranexamic Acid: which is a derivative of the amino acid lysine. It reduces the activity of melanocyte tyrosinase thereby treating melasma, UV-induced hyperpigmentation, and other post-inflammatory hyperpigmentation
Contains 1% HPA (Hydroxyphenoxy Propionic Acid): which is proven to prevent melanogenesis better than ascorbyl glucoside, kojic acid, and arbutin. It also has equivalent efficacy to hydroquinone without cytotoxicity. 3% Mandelic Acid which gently exfoliates & further reduces post-inflammatory hyperpigmentation (like acne scars)
Our source for HPA is Radianskin, which is a high performance active developed by BASF.
How to use :- 1. Use PM. After cleansing and toning your face, take 2-3 drops of this serum on your fingertips with a dropper. Apply it on the face by gently tapping it on the skin. With a circular motion, evenly spread the serum and allow your skin to absorb it
While using this product, use of sunscreen (SPF 30 or above) is highly recommended
Orders will be dispatched in 5-6 days.




Features
I’m from distinguishes itself from other beauty labels with its philosophy of transparency, finest skincare ingredients, and innovative effective formula. Each product proudly lists all its ingredients, as well as the origin of its primary ingredient, and the name of the farm where it was harvested. Take a look at the brand’s popular skincare products made from ingredients: Rice, Fig, Mugwort, Honey, and Ginseng.
- Combination Skin
- Normal Skin
- Avena Sativa (Oat) Kernel Extract
- Dimethyl Isosorbide
- Tranexamic Acid
- Aqua, Avena Sativa (Oat) Kernel Extract, Tranexamic Acid, Dimethyl Isosorbide, Mandelic Acid, Pentylene Glycol, Methylpropanediol, Acetyl Glucosamine, Hydroxyphenoxy Propionic Acid, Sodium...Read more
- Skin Pigmentation
Confused about what's kind on, in and around your body? We're here to decode some key terms and what it means when a brand declares them! If a brand doesn't have at least one of these codes, they won't be listed on kindlife! Know more
- Cruelty Free
- Toxin Free
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Cruelty Free
“Cruelty-Free” is a PETA provided certification to brands which do not conduct product tests on animals prior to sales. Considering the vulnerability of animals and their lack of ability to give consent doesn’t make it ethical to test products meant for human use on them. Hence products that are natural or plant based could be cruelty free only if they have not been tested on animals.
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Toxin Free
Toxin free products indicate that the ingredients used in it do not exist in amounts that are known or proven to be harmful and affect the consumer negatively. It does not always mean that there are no chemicals in it.

Be Minimalist is a brand which believes in the power of minimalism and its transformative effect on skincare and self-care routines The brand offers a curated range of clean & effective products designed to simplify your beauty regimen their formulations are both effective and gentle on the
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