SPFLUV | EXTRA 5% off on all sunscreens
SUNKISS5 | FLAT 5% off on orders above ₹999+
KLOVE | EXTRA 5% off on all K-beauty orders above ₹999+
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FIT200 | EXTRA ₹200 off on protein & supplements orders above ₹1,899+
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WHAT THE BLUR!
Introducing Air Blur moisturising matte liquid lipsticks for dreamy lips that demand attentionbold colour with a nourishing formula that cushions lips with a comforting blend of vitamin E, jojoba seed oil and meadowfoam oil for a plush, pillowy pout.
Mattes are back and its time to wear Air Blur your way the smooth, whipped formula can be pressed onto lips with fingers for a soft-focus blur or used to achieve a full-bodied bold lip with multiple layers!
WHY YOULL LOVE AIR BLUR
Bold colour payoff, blurred soft-focus finish
Whipped velvet formulas with no caking, cracking or drying
Comforting blend of lip-loving ingredients vitamin E (to keep lips healthy), jojoba seed oil (to nourish) and meadowfoam oil (to condition and moisturise)
Long-lasting, ultra-comfortable wear
Cloud-light pillowy mattes applied with ease using tear-shaped applicator
AVAILABLE IN 14 LIP-ENHANCING SHADES:
Chauffeur a deep nude
Dreamy a cool-toned red
Sultry a warm-toned deep mauve
Rosewood a dark red with rich purple tones
Siren a browny-nude
Black Cherry a cool-toned mauve
Fiery a vivid red
Coco a true brown
Fawn a taupe brown
Whisper a cool brown nude
Natural a cool nude
Hazy a true soft beige nude
Ballet a peachy pink
Peachy a light pink with purple undertones
Cruelty-free and vegan.











Features
I’m from distinguishes itself from other beauty labels with its philosophy of transparency, finest skincare ingredients, and innovative effective formula. Each product proudly lists all its ingredients, as well as the origin of its primary ingredient, and the name of the farm where it was harvested. Take a look at the brand’s popular skincare products made from ingredients: Rice, Fig, Mugwort, Honey, and Ginseng.
- Combination Skin
- DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER,
- DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, TRIMETHYLSILOXYSILICATE, CETYL PEG/PPG-10/1 DIMETHICONE, SILICA, PHENOXYETHANOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE,...Read more
Confused about what's kind on, in and around your body? We're here to decode some key terms and what it means when a brand declares them! If a brand doesn't have at least one of these codes, they won't be listed on kindlife! Know more
- Cruelty Free
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Cruelty Free
“Cruelty-Free” is a PETA provided certification to brands which do not conduct product tests on animals prior to sales. Considering the vulnerability of animals and their lack of ability to give consent doesn’t make it ethical to test products meant for human use on them. Hence products that are natural or plant based could be cruelty free only if they have not been tested on animals.
