What makes the cut?

We do the checks so you don’t have to. All brands, products and ingredients go through multiple rounds of checks to ensure they’re kind to you and the planet. Here’s how we curate -

Kindcode

All brands on kindlife are functionally clean and follow the kindcode.
If a brand doesn't have at least one of these codes, they won't be listed on kindlife!

Kind ingredients only

All ingredients are EWG (Environmental Working Group) approved. EWG is a leading global non-profit that rates ingredients based on how hazardous they are to consumers and the environment on a scale of 1 to 10. No ingredient that is high on the scale is listed.

Certified goodness

We also check for Indian and international third party certifications. You can read more about them here -

kind crew approved

Our crew checks all brands to ensure you know what you shop. Not sure about something? Ask away!

Promise to the planet