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Pure Brown aims to approach men’s grooming products with an Indian sensibility providing pure, botanical, chemical-free, cruelty-free and vegan skincare products! The brand offers a lifestyle upgrade for the Indian man. They are on a mission to redefine masculinity - a new movement for men who are not afraid to take care of themselves. They bring to you, skin care for men, minus the patriarchy, minus the toxicity, minus the polarity, and also, minus the SLS and parabens! All their products are Cruelty-Free.