PureCult is a clean alternatives brand for Home Care. PureCult offers products which have non-toxic ingredients that work efficiently and are safe for our environment. The Ingredients used in all the products are Plant Based, Biodegradable, Safe, and Perform well in hard water even in low dosages. The products have no artificial colour or fragrances - only essential oils are used by the brand. To Reduce Carbon foot print, 50% PCR (Post Consumer Reuse Plastic) is used in the Bottles. Hence, the bottles are made from bottles too.