SUGAR Cosmetics carefully curates products from around the globe that meet every want and need there could possibly be when it comes to one's makeup and skincare regime. They believe in every interpretation of beauty be it bold to subdued, quirky to crazy, everyday to glam goddess! This brand offers some statement-making and high-performance makeup products that ensure that one's style game is always on point! The brand's USP is the colour pigmentation of their products, newness and the fact that these products are available at affordable prices. The brand's products are cruelty free.