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Shop Authentic Korean Beauty Products with AI-Powered Recommendations

  • Sunscreens - Save up to 50%

    Sunscreens

  • Cleansers - Save up to 50%

    Cleansers

  • TonersSave up to 70%

    Toners

  • SerumsSave up to 50%

    Serums

  • MoisturisersSave up to 45%

    Moisturisers

  • Makeup Up to 60% off

    Makeup

  • ToolsUp to 75% off

    Tools

New K-Beauty Arrivals

Shop & Unlock Freebies

EXPLORE OUR STORES

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    Outlet store

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    K beauty

  • sunscreen101 - store

    Sunscreen

  • makeup-marvel - store

    Makeup

  • derma-store - store

    Derma

  • wellness-store-en - store

    Wellness

  • its-a-hair-affair - store

    Hair

  • mens-skincare-store - store

    Men's skincare

New Arrivals

  • VT Cosmetics - new arrivals

    VT Cosmetics

  • COSRX - new arrivals

    COSRX

  • Eqqualberry - new arrivals

    Eqqualberry

  • Arencia - new arrivals

    Arencia

  • APLB - new arrivals

    APLB

  • im-from - new arrivals

    I'm From

#FOUNDITFIRST

Discover global ingredients of the future

First time in India

Explore Global beauty

  • JapaneseBeauty

    Japanese beauty

  • GlobalHaircare

    Global haircare

  • GlobalLuxuryFragrances

    Global luxury fragrances

  • USFDA-Approved

    USFDA approved

  • EuropeanBeauty

    European beauty

Korean Glass Hair

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Butter Skin Era

Free your glow the Seoul Way

Frankly - seoul sale

Frankly

Flat 30% off
Round Lab - seoul sale

Round Lab

Up to 30% off
Beauty of Joseon - seoul sale

Beauty of Joseon

Flat 15% off
Biore - seoul sale

Biore

Flat 15% off
Torriden - seoul sale

Torriden

Up to 30% off

HOMEGROWN HEROES

SHOP BY CONCERNS

  • Dullness concern

    Dullness

  • Barrier-damage concern

    Barrier damage

  • Dryness concern

    Dehydration

  • OilSkin concern

    Oiliness

  • Aging concern

    Aging

Picked for the Festivities

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SHOP & DISCOVER

Watch PDRN in action

Hydration unlocked

  • Ample:N sale

    Ample:N

    Up to 30% off
  • Ssunsu sale

    Ssunsu

    Up to 54% off
  • Biodance sale

    Biodance

    lat 20% off
  • Coxir sale

    Coxir

    Up to 45% off
  • Dr. Ceuracle sale

    Dr. Ceuracle

    Flat 35% off

Defying the Frizz

  • Olaplex - frizz free sale

    Olaplex

    Flat 17% off
  • OUAI - frizz free sale

    OUAI

    Flat 15% off
  • Bioart - frizz free sale

    Bioart

    Up to 20% off
  • Seapuri - frizz free sale

    Seapuri

    Flat 30% off
  • Elizavecca - frizz free sale

    Elizavecca

    Flat 20% off

Personalised beauty picks for you

  • Hair oils on half price

    Hair oils

    Up to 53% off
  • Perfumes on half price

    Perfumes

    Up to 50% off
  • Lip balms on half price

    Lip balms

    Up to 48% off
  • Bodywash on half price

    Bodywash

    Up to 35% off
  • Eye creams on half price

    Eye creams

    Up to 65% off
  • Night creams on half price

    Night creams

    Up to 30% off
  • Hand creams on half price

    Hand creams

    Up to 15% off

GOOD HAIR DAYS ARE BACK

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    Dyson

    The Ultimate Hair Upgrade
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    Vega

    Ready for Every Plan
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    Protouch

    Bring Home the Salon

Kind Crew Favorites

Lightweight moisturizers

Anti-Frizz hair care

Pore care

Ingredient Explorer

  • Vitamin C - ingredient

    Vitamin C

  • Niacinamide - ingredient

    Niacinamide

  • Collagen - ingredient

    Collagen

  • Tea tree - ingredient

    Tea Tree

  • Hyaluronic acid - ingredient

    Hyaluronic Acid

  • Salicylic acid - ingredient

    Salicylic Acid

  • Retinol - ingredient

    Retinol

  • Propolis - ingredient

    Propolis

the latest in skin

collagen your way

TRIED AND TESTED BY KINDCREW

more in skincare

  • img

    8 best K-beauty essences

    For glass skin
  • img

    6 dewy sunscreens

    For everyday glow
  • img

    6 best niacinamide serums

    For dark spots

Join our games nights LIVE

ViralOrValid - live
TIE - live
GamesNight - live
BoxOffice - live
TextureTest - live

Try & Buy In-Store at

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Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad

Honest Reviews

We promise!

  • star star star star star

    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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