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Shop Authentic Korean Beauty Products with AI-Powered Recommendations

  • Cosrx - 50% off

    Cosrx

  • Sunscreens - Save up to 50%

    Sunscreens

  • Cleansers - Save up to 50%

    Cleansers

  • TonersSave up to 70%

    Toners

  • SerumsSave up to 50%

    Serums

  • MoisturisersSave up to 45%

    Moisturisers

  • Makeup Up to 60% off

    Makeup

  • ToolsUp to 75% off

    Tools

Shop & Unlock Freebies

New arrivals

  • VT Cosmetics - new arrivals

    VT Cosmetics

  • COSRX - new arrivals

    COSRX

  • Dewdap - new arrivals

    Dewdap

  • Arencia - new arrivals

    Arencia

  • APLB - new arrivals

    APLB

  • Seapuri - new arrivals

    Seapuri

First time in India

The rise of PDRN

First came hydration with hyaluronic acid,
then brightening with niacinamide,
and plumping with collagen.

Now Korean skincare has shifted
focus once again.

Watch

SHOP & DISCOVER

Watch PDRN in action

SHOP BY CONCERNS

  • Dullness concern

    Dullness

  • Barrier-damage concern

    Barrier damage

  • Dryness concern

    Dehydration

  • OilSkin concern

    Oiliness

  • Aging concern

    Aging

EXPLORE OUR STORES

  • kbeauty - store

    K beauty

  • sunscreen101 - store

    Sunscreen

  • makeup-marvel - store

    Makeup

  • derma-store - store

    Derma

  • wellness-store-en - store

    Wellness

  • its-a-hair-affair - store

    Hair

  • mens-skincare-store - store

    Men's skincare

#FOUNDITFIRST

Discover global ingredients of the future

BRANDS ON EVERYONE'S RADAR

Butter Skin Era

Soft glow, heavy hydration

THE UMBRELLA CAN WAIT

THE SEOUL CLOUD BURST

Frankly - seoul sale

Frankly

30% off
Round Lab - seoul sale

Round Lab

25% off
Torriden - seoul sale

Torriden

25% off
Beauty of Joseon - seoul sale

Beauty of Joseon

15% off
Medicube - seoul sale

Medicube

20% off

Monsoon MVPs

  • 52-sundaze - home turf

    52 Sundaze

    Up to 14% off
  • inde-wild - home turf

    Indewild

    Up to 30% off
  • Numour

    Up to 37% off
  • Renee Cosmetics

    Up to 30% off
  • minimalist - home turf

    Minimalist

    Up to 10% off
  • Cetaphil

    Up to 20% off
  • Cerave

    CeraVe

    Up to 20% off
  • Brinton

    Brinton

    8% off
  • Yuderma

    Yuderma

    Up to 10% off
  • Rovectin

    Rovectin

    20% off
  • Kylie Cosmetics

    50% off
  • Dr G

    Apieu

    Up to 50% off
  • Eucerin

    Etude

    Up to 40% off
  • Embryolisse

    Beauty of Majesty

    15% off
  • Tfit

    20% off
  • La Roche Posay

    La Roche-Posay

    10% off
  • Dr G

    Dr. G

    25% off
  • Eucerin

    Eucerin

    15% off
  • Embryolisse

    Embryolisse

    10% off
  • Caudalie

    Caudalie

    Up to 20% off

Fresh Off The Forecast

THE HYDRATION CURRENT

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    Dr. Ceuracle

    15% off
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    Ample:N

    20% off
  • Airy protection

    Ssunsu

    Up to 59% off
  •  Derma daily protection

    APLB

    20% off
  •  Medicube

    Coxir

    30% off

GOOD HAIR DAYS ARE BACK

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    Dyson

    Up to 32% off
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    Vega

    Up to 42% off
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    Protouch

    Up to 42% off

It's Rainin' Trends

Lightweight moisturizers

Anti-Frizz hair care

Pore care

EXPLORE GLOBAL BEAUTY

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    French pharmacy
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    Japanese beauty
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    Global haircare
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    Global luxury fragrances
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    USFDA approved
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    European beauty

Defying The Frizz

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    Olaplex

    Up to 17% off
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    OUAI

    10% off
  • Airy protection

    Bioart

    15% off
  •  Derma daily protection

    Seapuri

    25% off
  •  Medicube

    Elizavecca

    20% off
  •  Medicube

    Cotril

    10% off

INGREDIENT EXPLORER

  • Vitamin C - ingredient
    Brighten
  • Niacinamide - ingredient
    Balance
  • Collagen - ingredient
    Bounce
  • Tea tree - ingredient
    Treat
  • Hyaluronic acid - ingredient
    Hydrate
  • Salicylic acid - ingredient
    Fade
  • Retinol - ingredient
    Tighten
  • Propolis - ingredient
    Soothe
  • Vitamin C - ingredient
    Brighten
  • Niacinamide - ingredient
    Balance
  • Collagen - ingredient
    Bounce
  • Tea tree - ingredient
    Treat
  • Hyaluronic acid - ingredient
    Hydrate
  • Salicylic acid - ingredient
    Fade
  • Retinol - ingredient
    Tighten
  • Propolis - ingredient
    Soothe

INGREDIENT EXPLORER

  • img
    Brighten
  • img
    Balance
  • img
    Bounce
  • img
    Treat
  • img
    Hydrate
  • img
    Fade
  • img
    Tighten
  • img
    Soothe

Your Skin Picks

  • Hair oils on half price

    Hair oils

    Up to 70% off
  • Perfumes on half price

    Perfumes

    Up to 50% off
  • Lip balms on half price

    Lip balms

    Up to 50% off
  • Bodywash on half price

    Bodywash

    Up to 50% off
  • Eye creams on half price

    Eye creams

    Up to 38% off
  • Night creams on half price

    Night creams

    Up to 82% off
  • Hand creams on half price

    Hand creams

    Up to 29% off

COLLAGEN, YOUR WAY

SEOUL'S TOP SHELF

The Face Shop the-face-shop - seouls top shelf

Up to 30% off

Blithe blithe - seouls top shelf

Up to 30% off

Skinfood skinfood - seouls top shelf

Up to 30% off

Beyond Rice beyond-rice - seouls top shelf

Up to 31% off

Frudia frudia - seouls top shelf

30% off

Essenpick essenpick - seouls top shelf

15% off

THE NEW LUXURY ICONS

MORE IN SKINCARE

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    8 best K-beauty essences

    For glass skin
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    6 dewy sunscreens

    For everyday glow
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    6 best niacinamide serums

    For dark spots

HEAT PROOF HAIR ESSENTIALS

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    Shampoo
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    Conditioner
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    Hair serum
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    Hair oils
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    Hair tools
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    Hair masks
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    Hair brushes

TRIED AND TESTED BY KINDCREW

The Extended Forecast

  • img

    Fae beauty

    10% off
  • img

    Bake cosmetics

    Up to 22% off
  • Airy protection

    Gush

    Up to 15% off
  •  Derma daily protection

    Elitty beauty

    10% off
  •  Medicube

    Dashing diva

    70% off
  •  Medicube

    Love earth

    Up to 55% off

Don't miss a live sesh

Try & Buy In-Store at

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Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad

Honest Reviews

We promise!

  • star star star star star

    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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