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Shop Authentic Korean Beauty Products with AI-Powered Recommendations

  • Sunscreens Save up to 50%

    Sunscreens

    Save up to 75%
  • CleansersSave up to 50%

    Cleansers

    Save up to 50%
  • TonersSave up to 70%

    Toners

    Save up to 80%
  • SerumsSave up to 50%

    Serums

    Save up to 45%
  • MoisturisersSave up to 45%

    Moisturisers

    Save up to 72%
  • Makeup Save up to 60%

    Makeup

    Save up to 75%
  • ToolsSave up to 75%

    Tools

    Save up to 75%
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000
  • Freebie on every K-Beauty order
  • Get a FREE PRODUCT worth ₹2,885 on orders above ₹5,000

Madagascar centella for sensitive skin

Save up to 40%

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Climate smart care for changing skin

Save 45%

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Advanced microneedling for stronger skin

Save up to 40%

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Viral collagen for plump glow

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Numbered care for every skin concern

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CHECKED-IN & TRENDING

DISCOVER YOUR NEW FAVOURITES

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One day only

Save up to 75%

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THE DEFINTIVE SHOPPING GUIDE

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    K beauty
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    Sunscreen
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    Makeup
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    Derma
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    Hair
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    Men's Skincare
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    Teens Store

NEW & NEXT IN K BEAUTY

YOUR GLOW DESTINATION

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    K-Secret

    Save 35%
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    Klairs

    Save 40%
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    Mary & May

    Save 40%
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    Bioderma

    Save Up to 30%

YOUR DUTY-FREE CART

Seoul Glow Check-In

Your passport to chokchok skin

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    Round lab

    Save 35%
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    Cosrx

    Save 40%
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    Coxir

    Save 40%
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    Ample:N

    Save 30%
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    Jumiso

    Save 25%

PASSPORT TO GLOW SKIN

Hydration unlocked

Overnight collagen wrap

White truffle glow

Vitamin glow

Weightless hydration

Snail mucin repair

Hydration prep essence

Bouncy toner pads

Skin renewal essence

Biome glow boost

Pore reset mask

Overnight collagen wrap

White truffle glow

Vitamin glow

Weightless hydration

Snail mucin repair

Hydration prep essence

Bouncy toner pads

Skin renewal essence

Biome glow boost

Pore reset mask

EDITOR’S GLOBAL PICKS

  • Etude

    Save up to 40%
  • Tfit

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  • Beauty of majesty

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  • Renee cosmetics

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  • Missha

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  • love-earth

    Love earth

    Save up to 60%
  • Inde Wild Save up to 20%

    Inde Wild

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  • Foxtale Save up to 30%

    Foxtale

    Save up to 35%
  • Diam Beauty Save 10%

    Diam Beauty

    Save 15%
  • Asaya Save 15%

    Asaya

    Save 20%
  • Skinfood

    Save up to 35%
  • La roche poshay

    Save 10%
  • Embryolisse

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  • Dr. G

    Save 30%
  • Neutrogena

    Save up to 16%
  • Rovectin

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  • Cerave

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  • Brinton

    Save 10%
  • Beyond Beyond

    Save up to 25%
  • Novology

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Shop & Unlock Freebies

GLOBAL GLOW ATLAS

  • Centella sun serum

    French Pharmacy

  • Airy protection

    Japanese Beauty

  •  Derma daily protection

    Italian Haircare

  •  Aqua veil SPF

    USFDA Approved

  •  Aqua veil SPF

    European Beauty

The SPF Passport

  • Hair oils on half price

    Hair oils

    Save up to 63%
  • Perfumes on half price

    Perfumes

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  • Lip balms on half price

    Lip balms

    Save up to 30%
  • Bodywash on half price

    Bodywash

    Save up to 30%
  • Eye creams on half price

    Eye creams

    Save up to 30%
  • Night creams on half price

    Night creams

    Save up to 72%
  • Hand creams on half price

    Hand creams

    Save up to 15%

#FOUNDITFIRST

Global ingredients of the future

Dragon's Blood

Dragon's Blood

Repairs weak barrier
with plant latex
for calmer skin

DISCOVER
NAD+

NAD+

Boosts cellular
energy to firm
early ageing skin

DISCOVER
Exosomes

Exosomes

Advanced cell
signals to restore
collagen bounce.

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Peptides

Peptides

Skin-repairing actives
to firm, smooth, and
boost elasticity.

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PDRN

PDRN

Skin-repair complex
to restore bounce
and resilience.

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Matcha

Matcha

Powerful antioxidants
to soothe skin and
boost natural glow

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Black Truffle

Black Truffle

Potent antioxidant truffle
extract boosts radiance
and supports skin elasticity.

DISCOVER
Black Snail Collagen

Black Snail Collage

Antioxidant-rich
collagen to firm
dull skin.

DISCOVER

THE BESTSELLER TERMINAL

Serums

  • Serum

    Axis Y

    Save 45%
  • Serum

    Skin 1004

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  • Serum

    D'alba

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  • Serum

    VT cosmetics

    Save 40%

Moisturisers

  • Moisturiser

    VT cosmetics

    Save 40%
  • Moisturiser

    Cosrx

    Save 40%
  • Moisturiser

    Skin 1004

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  • Moisturiser

    Torriden

    Save 30%

Toners

  • Toner

    Cosrx

    Save 40%
  • Toner

    Beauty of joseon

    Save 20%
  • Toner

    Torriden

    Save 30%
  • Toner

    Medicube

    Save 20%

Sunscreens

  • Sunscreen

    Biore

    Save 30%
  • Sunscreen

    Skin 1004

    Save 40%
  • Sunscreen

    La roche-posay

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  • Sunscreen

    Beauty of joseon

    Save 20%

THE BESTSELLER TERMINAL

Serums

Moisturisers

Toners

Sunscreens

SEOUL GLOW TARGETS

The Face Shop

Save up to 25%

Iunik

Save 25%

Neaf Neaf

Save 45%

Frudia

Save 45%

Ssunsu

Save 30%

Essenpick

Save 30%

The Face Shop

Save up to 25%

Iunik

Save 25%

Neaf Neaf

Save 45%

Frudia

Save 45%

Ssunsu

Save 30%

Essenpick

Save 30%

SEOUL GLOW TARGETS

The Face Shop

Save Up to 25%

Iunik

Save 25%

Neaf Neaf

Save 45%

Frudia

Save 40%

Ssunsu

Save 30%

Essenpick

Save 30%

DEWY SKIN IN 40°C

BEAUTY DROP RADAR

SEEN ON K-BEAUTY FEEDS

NEXT GEN SKIN STAPLES

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    Cica Infused Creams

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    Sheet Masks

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    Double Cleanse

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    Sensorial textures

NEXT GEN SKIN STAPLES

INGREDIENT EXPLORER

  • Vitamin C
  • Niacinamide
  • Collagen
  • Tea tree
  • Hyaluronic Acid
  • Salicylic acid
  • Retinol
  • Propolis
  • Vitamin C
  • Niacinamide
  • Collagen
  • Tea tree
  • Hyaluronic Acid
  • Salicylic acid
  • Retinol
  • Propolis

INGREDIENT EXPLORER

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    Vitamin C
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    Niacinamide
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    Collagen
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    Tea tree
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    Hyaluronic Acid
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    Salicylic acid
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    Retinol
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    Tea tree
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    Propolis

COLLAGEN, YOUR WAY

LUXURY SCENT VAULT

  • Chopard

    Chopard

  • Arks

    Arks

  • Jaguar

    Jaguar

  • Ferragamo

    Ferragamo

  • Diesel

    Diesel

  • The Joon shop

    The Joon shop

READY TO BOARD COMBOS

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    For Dry Skin
    ₹4,850 ₹2,104
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    For Oily Skin
    ₹5,275 ₹ 2,425
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    For Sensitive Skin
    ₹4,650 ₹1,970
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    For Combination Skin
    ₹6,250 ₹2,500

HEAT PROOF HAIR ESSENTIALS

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    Shampoo
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    Conditioner
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    Hair Serums
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    Hair oils
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    Hair appliances
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    Hair masks
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    Hair Brushes

JUST LAUNCHED

WELLNESS FROM WITHIN

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    Power protein
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    Everyday nutrition
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    Glow boost supplements

YOUR BEAUTY VITAMINS

BEAUTY MEETS NUTRITION

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    Inja wellness

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    Ace blend

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    Dr. morepen

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    Setu

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    Wishnew wellness

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    Super you

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    Yoga bar

TRIED AND TESTED BY KINDCREW

STAMPED MUST HAVES

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    Mirabelle

    Save 30%
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    Fae Beauty

    Save 10%
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    Bake Cosmetics

    Save up to 20%
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    Elitty Beauty

    Save 10%
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    Brillare

    Save 10%

JUST LAUNCHED

MORE IN SKINCARE

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    8 Best K-Beauty Essences

    For Glass Skin
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    6 Dewy Sunscreens

    For Everyday Glow
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    6 Best Niacinamide Serums

    For Dark Spots

Don't miss a live sesh

Try & Buy In-Store at

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Location PinIndore
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Location PinJammu
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Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad

Honest Reviews

We promise!

  • star star star star star

    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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