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Freedom sale
  • Sunscreens - Save up to 50%

    Sunscreens

  • Cleansers - Save up to 50%

    Cleansers

  • TonersSave up to 70%

    Toners

  • SerumsSave up to 50%

    Serums

  • MoisturisersSave up to 45%

    Moisturisers

  • Makeup Up to 60% off

    Makeup

  • ToolsUp to 75% off

    Tools

  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW
  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW
  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW
  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW
  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW
  • FREEDOM SALE IS LIVE
  • UP TO 70% OFF
  • SHOP NOW

Shop & Unlock Freebies

New arrivals

  • VT Cosmetics - new arrivals

    VT Cosmetics

  • COSRX - new arrivals

    COSRX

  • Dewdap - new arrivals

    Dewdap

  • Arencia - new arrivals

    Arencia

  • APLB - new arrivals

    APLB

  • Seapuri - new arrivals

    Seapuri

The perfect gift combos

  • shield-shine-box - bundles

    The sibling shield & shine box

    ₹4,180 ₹3,100
  • collection - bundles

    The barrier & bounce collection

    ₹4,340 ₹3,100
  • affection-box - bundles

    The rooted affection box

    ₹7,190 ₹5,100
  • ready-trio - bundles

    The rakhi ready trio

    ₹6,024 ₹4,100

First time in India

THE NEW LUXURY ICONS

HOMEGROWN HEROES

EXPLORE OUR STORES

  • Outlet - store

    Outlet store

  • kbeauty - store

    K beauty

  • sunscreen101 - store

    Sunscreen

  • makeup-marvel - store

    Makeup

  • derma-store - store

    Derma

  • wellness-store-en - store

    Wellness

  • its-a-hair-affair - store

    Hair

  • mens-skincare-store - store

    Men's skincare

FREE YOUR GLOW THE SEOUL WAY

Frankly - seoul sale

Frankly

30% off
Round Lab - seoul sale

Round Lab

30% off
Torriden - seoul sale

Torriden

25% off
Beauty of Joseon - seoul sale

Beauty of Joseon

15% off
Medicube - seoul sale

Medicube

20% off

SHOP BY CONCERNS

  • Dullness concern

    Dullness

  • Barrier-damage concern

    Barrier damage

  • Dryness concern

    Dehydration

  • OilSkin concern

    Oiliness

  • Aging concern

    Aging

Pride in Every Pick

SHOP & DISCOVER

Watch PDRN in action

HYDRATION UNLOCKED

  • Dr. Ceuracle sale

    Dr. Ceuracle

    20% off
  • Ample:N sale

    Ample:N

    Flat 20% off
  • Ssunsu sale

    Ssunsu

    Up to 59% off
  • APLB sale

    APLB

    Up to 30% off
  • Coxir sale

    Coxir

    Flat 30% off

The Freedom Edit

  • 52-sundaze - home turf

    52 Sundaze

    Up to 14% off
  • inde-wild - home turf

    Indewild

    Up to 30% off
  • Numour

    Up to 37% off
  • Renee Cosmetics

    Up to 30% off
  • minimalist - home turf

    Minimalist

    Up to 10% off
  • cetaphil

    Cetaphil

    Up to 20% off
  • Cerave

    CeraVe

    22% off
  • Brinton

    Brinton

    8% off
  • COSRX

    COSRX

    Up to 35% off
  • Rovectin

    Rovectin

    55% off
  • Kylie Cosmetics

    50% off
  • Dr G

    Apieu

    Up to 50% off
  • Eucerin

    Etude

    Up to 50% off
  • Embryolisse

    Beauty of Majesty

    30% off
  • Tfit

    30% off
  • La Roche Posay

    La Roche-Posay

    12% off
  • Dr G

    Dr. G

    25% off
  • Eucerin

    Eucerin

    20% off
  • Embryolisse

    Embryolisse

    10% off
  • Caudalie

    Caudalie

    Up to 25% off

Defying The Frizz

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    Olaplex

    Up to 15% off
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    OUAI

    15% off
  • Airy protection

    Bioart

    25% off
  •  Derma daily protection

    Seapuri

    30% off
  •  Medicube

    Elizavecca

    25% off
  •  Medicube

    Cotril

    10% off

Butter Skin Era

Soft glow, heavy hydration

EXPLORE GLOBAL BEAUTY

  • img
    Japanese beauty
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    Global haircare
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    Global luxury fragrances
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    USFDA approved
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    European beauty

TRENDING TOOLS

Personalised beauty picks for you

  • Hair oils on half price

    Hair oils

    Up to 70% off
  • Perfumes on half price

    Perfumes

    Up to 50% off
  • Lip balms on half price

    Lip balms

    Up to 50% off
  • Bodywash on half price

    Bodywash

    Up to 50% off
  • Eye creams on half price

    Eye creams

    Up to 38% off
  • Night creams on half price

    Night creams

    Up to 82% off
  • Hand creams on half price

    Hand creams

    Up to 29% off

#FOUNDITFIRST

Discover global ingredients of the future

GOOD HAIR DAYS ARE BACK

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    Dyson

    Up to 32% off
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    Vega

    Up to 50% off
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    Protouch

    Up to 32% off

THE NATIONS FAVORITES

Lightweight moisturizers

Anti-Frizz hair care

Pore care

INGREDIENT EXPLORER

  • Vitamin C - ingredient

    Brighten

  • Niacinamide - ingredient

    Balance

  • Collagen - ingredient

    Bounce

  • Tea tree - ingredient

    Treat

  • Hyaluronic acid - ingredient

    Hydrate

  • Salicylic acid - ingredient

    Fade

  • Retinol - ingredient

    Tighten

  • Propolis - ingredient

    Soothe

SEOUL'S TOP SHELF

The Face Shop the-face-shop - seouls top shelf

Up to 30% off

Blithe blithe - seouls top shelf

Up to 30% off

Skinfood skinfood - seouls top shelf

Up to 35% off

Beyond Rice beyond-rice - seouls top shelf

Up to 31% off

Frudia frudia - seouls top shelf

Up to 50% off

Essenpick essenpick - seouls top shelf

30% off

THE LATEST IN SKIN

COLLAGEN, YOUR WAY

HEAT PROOF HAIR ESSENTIALS

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    Shampoo
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    Conditioner
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    Hair serum
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    Hair oils
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    Hair tools
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    Hair masks
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    Hair brushes

TRIED AND TESTED BY KINDCREW

The Freedom Forecast

  • Fae beauty sale

    Fae beauty

    10% off
  • Bake cosmetics sale

    Bake cosmetics

    Up to 22% off
  • Gush sale

    Gush

    Up to 25% off
  • Elitty beauty sale

    Elitty beauty

    10% off
  • Dashing diva sale

    Dashing diva

    10% off
  • Love earth sale

    Love earth

    Up to 60% off

MORE IN SKINCARE

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    8 best K-beauty essences

    For glass skin
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    6 dewy sunscreens

    For everyday glow
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    6 best niacinamide serums

    For dark spots

Try & Buy In-Store at

Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad
Location PinDelhi
Location PinNoida
Location PinGurugram
Location PinFaridabad
Location PinDehradun
Location PinIndore
Location PinRaipur
Location PinHissar
Location PinJammu
Location PinLucknow
Location PinBareilly
Location PinFaizabad

Honest Reviews

We promise!

  • star star star star star

    All in one place

    Had a great experience cause I was easily able to discover everything I needed for a routine change.

    Manya

  • star star star star star

    Restocked COSRX

    My fav is the snail mucin essence 96 from COSRX and I always get the best discounts kindlife.

    Supriya

  • star star star star star

    Authentic stuff!

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    I’m a k-Beauty fan and can keep getting my hands on the trending products from Korea.

    Muskan

  • star star star star star

    Love the kind crew

    Great service, everyone from the kind crew is super friendly and helpful.

    Vinay

  • star star star star star

    Fun live sessions

    I never miss the live sessions cause of crazy discounts on k-Beauty and indian skincare.

    Anisha

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